Friday, August 31, 2012

Cheap Ebooks - The Future of Publishing


Publishing experts believe that cheap ebooks represent the future of publishing. So if you're an avid reader, now is the best time to start considering the switch to electronic reading, as there will come a time when all your favorite books will be predominantly available in digital format. And the reasons are not just because e-reading is more convenient for readers. E-books are believed to be the future of reading because they also offer advantages to publishers.
1. Lower distribution costs
Publishing a book, from the creation, distribution, marketing, all the way to the selling, carries a lot of costs, especially if publishers are gunning for worldwide distribution. Electronic book publishing, on the other hand, requires only a small fraction of the same amount. Due to the small costs in creating ebooks and marketing them online, publishers are able to offer them at lower prices. That's why you will be able to find a lot of cheap ebooks online.
2. More opportunities to earn
Publishers have countless of monetizing resources online so they can make more money with the books they offer. In the real publishing world, revenue from the sales of hard copy books are derived only from the actual prices of the books. So when authors and publishers give complimentary copies of the books, they are already losing profit in a way. But when they publish in the digital format, there are many ways to earn from cheap ebooks, and even if you give copies of the books for free, you won't lose money. In fact, you can actually use your complimentary copies or cheaply priced ebooks for marketing. Many publishers put ads in the margins of the books, or offer a free excerpt, such as a chapter or two, of the book to entice readers. It is also possible to add links to the eBook so your readers can be led to other similar titles. This can drive immediate sales of not just the title in question but also of other titles you are offering.
3. Fewer publishing restrictions
Publishers face fewer restrictions on content when they publish online. Some mainstream book stores can be expected to trim down their selections to just titles that they are willing to carry, based on their own standards. For example, while some bookstores may not want to carry your book if it contains some explicit or erotic content, online distribution of cheap ebooks of any nature is possible.
Find more details on best ebook reader and for additional information and important details about Kindle Touch


Article Source: http://EzineArticles.com/7240972

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