The first step to creating a strong online presence is creating a website right? Wrong! The first step is the all mighty and powerful keyword research. While many online users are aware of keyword research, they may not know how crucial it is or how to execute it correctly.
The Big Picture
It is true, your website is an important piece of the big picture, but what good is the picture if no one can see it? That is where keyword research comes in. This process helps drive qualified traffic to your site and convert those visitors into sales. How do a few carefully chosen keywords accomplish this epic goal? It is their relationship to search engines that places your website in front of potential customers at the exact moment they are looking for what you have to offer. Let's break it down:
What is a Keyword & Why does it matter?
A keyword (at the most basic level) is any word or phrase used while searching in a Search Engine; the most common search engines are, Google, Yahoo and Bing. These search engines use complicated algorhythms to decide which websites are most closely related to the keywords you entered into your search. In order for your business website to be in those top results it must be optimized with related keywords. This process is called on-page optimization and is one of the many SEO techniques that utilize keywords. In order to determine what words users are using to find the products and services you provide research must be conducted. The most common tool is the Google AdWords Keyword Tool. It is also important to consider the keywords your competitors are targeting. This process is called Competitive Analysis and is very helpful in determining areas of opportunity. So--now that you have your keyword list, what do you do with it?
Applying your Keyword Research
Ever heard the expression, "Content is King"? In reality it should sound a little more like, "Keyword Research is King and Content is Queen." Every piece of content related to your internet marketing efforts should be written to support your keyword research. This begins with your website. Writing well-optimized content can be tricky. There is a fine line between "sprinkling" and "spamming" content with keywords. Here are some basic tips to remember:
- Use keywords in headlines, often referred to as H1 tags
- Synonyms and variations of keywords help strengthen their relevance
- Place these words in the coding of your website as well: Title Tags, Meta
- Descriptions, Alt Text, Navigation and Anchor Texts are a few examples of great opportunities
While this only scratches the keyword research surface it is a great place to start.
At LocalResults we understand the importance of taking our clients desired keywords and performing the research necessary to build a successful strategy. Contact our trained technicians today for more information. (888) 866-0506
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